More brilliant tips from the insightful expert on competitive differentiation, Kim Arnold. Her 5 easy tips are exactly what any B2B business should be asking and addressing. They apply pretty well to B2C businesses too.
And let's face it, if she can make financial services and Fintech sound sexy and attract both new business and talented staff, then she really does know what she's talking about!
Over the years I learnt that every B2B business, no matter how apparently technical, dry or obtuse, offers something to get excited about. It’s just a case of finding your angle. And it has to start with the individual. If you don’t find an area of your industry or business that lights your fire, you’re either in the wrong job or you’re not going about it the right way. And if you don’t feel it, you can be sure that your clients won’t either. Here are five tips that might help you uncover your business’ sexier side: