Peter Economy’s short piece on this topic is a solid read. Levering experience and expertise from the Fast Company magazine’s co-founder, Bill Taylor, he identifies 8 straightforward questions that any company should be asking itself, whatever its stage of development.

As a bite-sized guide to achieving competitive advantage and sustainable business success, these 8 benchmark considerations should never be far from your business planning and product/service development discussions. Quite simply, they say it all.

‘Extraordinary’ happens when these questions are properly raised and acted on.