Success won’t happen without people. The people you bring on board make the magic happen.
In the linked article below, James Maposa explores what it takes to make your brand as robust and enduring as the strongest brands that we all admire today.
This is another great read from the Brand Quarterly stable and in my experience, it’s spot on.
In addition to visionary founders, it’s the people you get on board that contribute to building a strong, relevant and future-fit brand. Getting the right people on the bus contributes significantly to the enjoyment of the trip. It is more than comforting for the founder of an organisation to be surrounded by people who buy-in to the vision of the organisation, are aligned to their principles and through this understanding build an enabling culture. A viable corporate culture is, therefore, imperative to building a strong brand. Based on this, below are a few suggestions on building a winning corporate culture that translates into growing and progressing a brand that stays ahead of the curve.