I love this short blog by Inkspiller all about how your brand name and your brand language can make or break your business - right from the outset.
I couldn't agree more.
Anyone who is familiar with my own early journey with Farillio and our own struggle to find the right brand name and my insistence on it being meaningful, will be unsurprised at my endorsement of Inkspiller's advice here.
In my own recent blog, 'Super google-whacking and how to create a great brand name', I looked at the challenges of getting something both protectible and enduring.
Inkspiller takes another great angle to brand names here - why it even matters to have a good one in the first place.
It's a great read from an experienced author.
When it comes to naming, make-up brands are at the top of their game: Razzledazzler. Ruby Woo. Electric Eel. Glitterati. Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names. So why do make-up brands put so much effort and creativity into their naming? Because it’s a critical piece of their brand positioning. And because it works.