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What's the point of branding?

Inkspiller sets out a perfect case for branding in the humorous article here. 

In a heartwarming piece of storytelling, she reminds us...

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Useful tips to give your brand social media wings

Getting the right kind of attention from the right kind of audience on social media is not easy. In my experience, the key is to enable...

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I don't want to tell stories! I want sales results!

Storytelling. It seems to be one of the popular trending themes on social media right now.

But is it just a fad? Or an age-old practice...

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Do brand values matter in a post-truth world?

Fake news, post-truth events (e.g. Brexit or Trump's election), 'tired' and insincere values statements… There's never been a better time...

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How to make your customers 'sticky' & win more sales

At its simplest, the solution is very obvious. But knowing the answer opens up a far wider channel of options, needs and opportunities,...

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